"Incredible innovations!" - Dynamo"The Tarantula II is magically genius!" - Cyril "Yet again, Yigal has taken magic to new heights!" - Dan White When Yigal Mesika's groundbreaking Tarantula was first introduced, magicians called it "the mos..
More Loops. More Quality. Same Price. Now you can get 8 Loops for the same original price. After many years of refining the quality of this tool, Loops now have the Ultimate Invisibility, the Perfect Consistent Size, and the..
Karl Fulves, one of the most renowned modern writers in the field of magic, presents here 67 new and foolproof tricks-spectacular mental feats that seem impossible, but are easy to perform. None of the tricks require long practice, supernor..
An amazing deck of Bicycle cards that allows you to do a multitude of miracles - yet is EASY TO DO. Imagine having an invisible deck of cards become visible and proving it by also having the freely selected invisible card instantly bec..
Infinite Possibilities. "This is cool, instant, powerful magic! Anywhere, anytime right in your wallet!" - Cyril "Innercircle is the most elegant and practical solution to the problem of carrying and setting Loops. I'm sure magicians will l..
Everyone knows that solving a Rubik's Cube can be a long, frustrating, hair-pulling feat. That is, until Steven Brundage steps in and short-circuits the whole idea, by turning a near-impossible puzzle into a jarring moment of excitement. St..
Twisted Sisters is a diabolical effect from the creative mind of John Bannon and is one of magic's all time best-sellers. With a clear and incredibly powerful effect and a method ingenious in its simplicity, this modern day classic will sim..
The 52 to 1 Deck has been hailed by leading performers, creators, and scholars in the magic community as the cleanest thought-of card routine EVER! At Magic Live 2017, the word was out! It was all people were talking about, from those who g..
The Svengali Pad dates back over 100 years. There are many Svengali Pads on the market and all vary in price. Sven Lee was committed to producing a Svengali Pad that was great for everyday use yet affordable enough to experiment with. Purch..
Akkelian Envelopes are a powerful, practical mentalism tool that enable you to instantly divine exactly what your spectator has written down - words, numbers, or even drawings.“If James Bond decided to become a mentalist, this is the envelo..
Finally, the ULTIMATE Billet Box is here! Imagine you can show the interior of the box completely EMPTY before starting. Here is just one of many routines you can do:The Magician /Mentalist show a wooden box which has a base and lid. Open t..
If magic and mentalism made a baby, this would be it!Foresight is a powerful fusion between magic and mentalism by our friend, Oliver Smith. For those of you who love visual effects that fit right in your wallet, this is for you. It's extre..
Imagine having the ability to harness the power of your own mind or even that of your spectator's mind. Well, now this ability is in your hands. Jimmy Strange is proud to present his latest effect, CAPTIVE. With CAPTIVE, you are able to do ..
Want to blow away your spectators with diabolical mentalism? Welcome to Mental Pen, a diabolical creation of João Miranda and Gustavo Sereno. Mental Pen allows you to create REAL MAGIC. The kind of magic that gets into their minds and leave..
In 2016, Alakazam Magic purchased the rights to a majority of Roy Roth's (RAR MAGIC) back catalogue. The first item to really catch their eye from this large product array was the amazing Gentleman Jack Gimmick. The basis of the gimmick is ..
Mentalism writers such as boon, swami and other types have always been plagued with the problem of refilling the gimmicks. Everlast is the world's first swami writer that never needs to be refilled. EVER. Everlast has been surreptitiously d..
In what is destined to become the go-to trick for professionals around the globe, Bare generates screams, gasps, and reactions like no other trick we know. This special, hand-altered Sharpie marker allows you to cause ANY card, initials, nu..
The Other Brothers have done it again! In this commercial effect, the Other Brothers present a way to cause a prediction--of anything you like--to appear LITERALLY IN A BURST OF FLAMES. Using the 40 sheets of specially-treated black flash p..
Visions is an incredibly powerful and simple double-prediction effect, suitable for walk-around and parlour. It can very easily be adapted into a full stage routine. An envelope is placed in full view. A spectator is asked to imagine they a..
"I love the Epic Writer... It's the best I've seen. A real winner!" - NEIL SCRYER MagicWorld is proud to release the Epic Writer... a revolutionary NEW Thumb writer that allows you to write for the very first time in BALL-POINT PEN! Imagine..